Account Executive, Waterloo Media
Andrés (A.C.) Cantú III
I help small to mid-size businesses and entrepreneurs succeed using digital & traditional media advertising – además, soy bilingüe.
October 2021 - Present
Development of client advertising and marketing strategies using digital and traditional media – 107.1 LA Z (KLZT-FM) and MEGA 1027 (KLZT-FM HD2). Report on client accounts, projections, forecasts, and revenue growth; research, analyze and monitor competitive media for new leads.
Principal Strategist, UNM Consulting, LLC
Established July 2020
Integration of competitive data and research into communications plan that increases visibility, market share, and revenue.
Key Accomplishments:
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Managed digital advertising and LinkedIn strategy for national non-profit, NABE.
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Grant-writing & operations administration for Texas-based non-profit, Lone Star Construction Trades Training.
Director of Marketing & Promotions, Audacy Denver
February 2019 - April 2020
Direction of marketing, events, asset management, and promotional strategy for six-station radio cluster. Fiscal planning to increase audience share, listener engagement, and revenue across, while maximizing new and current partnerships. Execution of public relations strategy: broadcast, digital, social media, and internal/external business communications.
Key Accomplishments:
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Management of over 60 events between May through September that were responsible for over $1.25MM in event revenue.
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Successful rebrand of radio station (KQMT-FM) imaging, branding, and morning show, plus design and rollout of Audacy Denver branded vehicle fleet.
*dept. eliminated due to COVID-19 pandemic
Marketing Director, Alpha Media San Antonio
February 2016 - February 2019
Management of marketing strategies and activities, plus full P&L accountability, of five English and two Spanish radio brands to ensure ROI.
Key Accomplishments:
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Updated cluster processes to increase efficiency, utilize cloud computing and implement digital tools to strengthen event marketing efforts.
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Secured over $450K in yearly event revenue by executing established brand events and implementing three new events accountable for $130K in new revenue.
Sales and Premium Services Mgr, Frank Erwin Center
November 2014 - August 2015
Actively promoted the venue to generate interest in event rentals and secure sponsorship deals. Launched marketing communication campaigns integrating traditional and digital media for each event and conducted post-campaign evaluations to determine success.
Key Accomplishments:
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Expanded the product portfolio by developing and launching a new sales strategy for 24 rental luxury suites that generated additional revenue.
Communications & Mktg. Rep, Frank Erwin Center
June 2014 - November 2014
Managed social media accounts, marketing documents, data, and client outreach. Facilitated the execution of communication strategies for sales, promotional, and administrative initiatives, which significantly influenced revenue generation and ticket sales.
Key Accomplishments:
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Implemented a social media strategy that increased following in Facebook by 35%, Twitter by 26%, and Instagram by 112%; launched a Pinterest profile and strategy still used today.
MY WORK
Through strategic planning and a cohesive team-building approach, I have managed to get the results sought after by clients and brands. Take a look at what I’ve done in the past and contact me today.
